TIGblogs TIG | TIGblogs GROUP TIGBLOGS LOGIN SIGNUP
Yukiko True Time: People making a difference...
Yukiko True Time: People making a difference...
e-square: Using the CSR language of Japanese companies

On a corner of one of the busy intersections in Tokyo, in an area with many foreign multinational offices, is an Italian restaurant where I had lunch with Peter David, CEO of "e-square"

I had met him first during a CSR symposium held by Care International in Tokyo last fall, where he articulated the need for recognition of CSR practices in Japan in the most impeccable Japanese I had ever heard for a foreigner.

"e-square" provides CSR consulting and LOHAS marketing research for many Japanese multinationals. How does he succeed?

1) He speaks their language: He speaks CSR that Japanese comapnies will understand, beginning with changes in corporate philosophies and conduct instead of a bunch of MDGs
2) He knows the peole: E-square has piloted the LOHAS marketing in Japan, and understanding of these consumers can be leveraged for more social-business related projects, wich brings us to the third point...
3) He understands business: He knows that a win-win situation with profit is still the key for social business. and it's not just the success that makes the difference, it's when you can empathize with the struggles of a for-profit that you can really find the solutions to social-business strategies.

E-square
http://www.e-squareinc.com/

February 8, 2007 | 7:23 AM Comments  0 comments

Tags:
You must be logged in to add tags.


Yukiko's Profile

Yukiko's Friends


Latest Posts
e-square: Using the...
Global Business...
Roots of Empathy......
Work Life Balance.......
Social...

Monthly Archive
February 2007

Change Language


Friends
Ainsley
Axel Van Goud
Axel Van Goud
Axel Van Goud
Camilla Noble-Warren
Daniele Rosa
Franziska Seel
Franziska Seel
James Kay
Jennifer Corriero
Koray Asan
Luke Walker
Luke Walker
Madelaine Hamilton
Maulik Baxi
Ness
njeru
Simon Moss
Steven Sutton
Tina T.H. Lee
Xingtao
Ziga Vavpotic


4592 views
Important Disclaimer